Diversified Bug Bite Thing's eCommerce Marketing Strategy

Budgeted $1.5M ad spend, increased sales by 25%, and achieved 5:1 ROAS.

Bug Bite Thing was only running ads on Facebook, limiting their reach and potential. I tested other social platforms, including TikTok, YouTube and Pinterest; and ran strategically placed print advertorials in US Weekly, Vanity Fair, HGTV Magazine and other print publications.

This proved to be an effective channel for reaching targets, particularly when run as a tactic in a multi-channel approach with paid search, digital display ads, and sponsored content.

Unified Luxury Hospitality's Largest Community

Managed 500,000+ followers and grew the INSPIRE Hospitality Conference by 166%.

As the Marketing & Communications Manager for the International Luxury Hotel Association, I ran digital marketing campaigns and managed a Top 10 LinkedIn group to promote and increase attendance of the INSPIRE Luxury Hospitality Conference.

Transformed WIN Reality's Email & Lifecycle Strategy

Transitioned over 600,000 leads without interruption in lifecycle strategies.

In my first 90 days as the Sr. Lifecycle Marketing Manager at WIN Reality, I completed a comprehensive migration and consolidation of email and SMS campaigns on Klaviyo and HubSpot to Customer.io.

This included rebuilding 20 drip campaigns and revamping the copy and creative of 120 automated emails. It was a monumental task, but I kept the flow of engagement smooth and uninterrupted.

Created Partnership that Led to Presenting at Tiki Oasis.

Contributed to a 20% revenue increase for DHOS and IBG’s overall DTC growth of 47%.

As the Digital Communications Manager for IBG Wines & Spirits, one of my priorities was growing our non-alcoholic brand. Despite not having the funds for paid collaborations, I negotiated, secured, and managed gift campaigns with micro-influencers to expand DHOS beyond the sober community.

After running a 3-part recipe series, DHOS was invited to present at Tiki Oasis, with over 3,000+ attendees. I handled all event logistics, secured the micro-influencer as speaker, and obtained a sponsorship package at a 60% discount, showcasing adept budget control and strategic planning.

Brand & Influencer Development for The Rum Champion.

Secured paid partnerships for 2023 Rum Influencer of the Year (North America).

As the Fractional CMO for The Rum Curious Club, I owned the organization's marketing landscape and was responsible for developing strategic partnerships for the club founder, Bryan Inman (aka The Rum Champion). This included developing his influencer persona, securing his first speaking engagements and paid press trips, as well as creating marketing materials and providing recommendations for his online content.

Launched Brand on Instagram & Reached 36k In First 30 Days

Gained 1,700+ followers and over 1M views on a single Reel without any paid ads or boosted content.

After establishing Brand Visibility as the main goal for Retro Revelry's first 90 days, I used Instagram best practices and capitalized on trending sounds to obtain a 3.6% engagement rate.