Fluent in Data Analytics and the Art of Communication.
Hey there, I'm Iris! A bilingual (Spanish-speaking) Digital Marketer based in Austin, TX.
Over the past decade, I've been behind the scenes of some pretty cool marketing campaigns. From startups to big corporations, I've dipped my toes in every pool, learning and growing with each experience. Consider me your go-to gal for anything digital marketing.
Whether it's diving deep into data or weaving narratives that captivate, I'm here to help your brand shine. So, what's the secret sauce to my success? It's a mix of skills, passion, and a whole lot of heart.
Nothing makes me more excited than brainstorming ways to elevate your brand message and then seeing that plan come to life! Let's schedule a time to talk and learn how I can help turn your brand's journey into an epic tale of triumph.
Curious about my career journey? Here's a quick rundown:
Work Experience
WIN Reality (2023) | Sr. Lifecycle Marketing Manager |
IBG Wines & Spirits (2021—23) | Digital Communications Manager |
Bug Bite Thing (2021) | Digital Marketing Manager |
Clear SEM Solutions (2019—21) | Sr. Social Media Strategist |
International Luxury Hotel Association (2016—19) | Marketing & Communications Manager |
Education
ELVTR | 2019 |
University of King's College Bachelor of Arts (Hons.), Journalism and International Development Studies | 2008—12 |
Skills
Brand Experience | Email & SMS Marketing |
Google Analytics | Influencer Strategy |
Corporate Communications | Paid & Organic Social Media |
Community Building | Strategic Partnerships |
Search Engine Optimization | Event Management |
Platforms & Software
Meta Business Suite & Google Ads | Klaviyo, Mailchimp & Customer IO |
Hubspot & Active Campaign | Canva, Figma & BEE Pro |
MOZ & SEMrush | Hootsuite, Sprout Social & Later |
GA, GSC & GTM | GRIN, Traackr & Upfluence |
OptinMonster & Unbounce | Shopify |