Over the last 10+ years, I've used digital marketing and strategic storytelling to form meaningful connections that drive results.
Delivering Solutions That Are On-Brand, On-Time, and On-Budget.
Brand Development
Helping businesses create unique identities that connect with audiences in meaningful ways.
Brand Strategy
Buyer Personas
Competitive Research
Marketing Collateral
Website Audit
Print & Digital Advertising
Reaching audiences both offline and online with captivating ad campaigns that drive results.
Direct Mail
Print Advertorials
PPC
Digital Display Ads
Native Ads
Social Media Marketing
Building authentic connections on social media that increase visibility and maximize ROI.
Organic and Paid Marketing
Multi-Channel Campaigns
Ads Optimization
Comment Monitoring
Content Creation
Influencer Management
Increasing brand awareness with the right, creative partnerships and personalities.
Talent Search & Outreach
Deals Management
Campaign Development
Content Management
Affiliate Programs
Hey There, I'm Iris!
An innovative and bilingual (Spanish-speaking) Marketer based in Austin, TX.
Over the past decade, I've been behind the scenes of some pretty cool marketing campaigns. From startups to big corporations, I've dipped my toes in every pool, learning and growing with each experience. Consider me your go-to gal for anything digital marketing.
More of What I Do:
Lifecycle Marketing
Delivering meticulously tailored messaging that resonates with audiences and generates leads.
Email Templates
Automated Messaging
Drip Campaigns
SMS Promotions
Opt-In Sequences
Events & CX Management
Orchestrating unforgettable events and customer experiences that make a lasting impression.
Pre-Show Planning
Event Management
Sponsor Deliverables
Staging & Booth Design
Collateral Materials
Cause Marketing
Aligning brands with meaningful causes to drive social impact and brand growth simultaneously.
Brand Partnerships
Press Releases
Awards Sourcing
Media Relations
Reputation Management
Copywriting Services
Crafting words that captivate, persuade, and bring your brand story to life.
Blogs, Articles & Editorials
Landing Pages
Newsletters
Technical Writing
Spanish Translations
“
Iris was my direct marketing manager, and hot dang was she a good one! She led a highly efficient team while tuning out the unnecessary noise a small startup can produce internally. Grace under pressure? More like finesse in a dumpster fire! She's the definition of cool in the creative department, implementing paid marketing, social strategies, and juggling supervisory duties without batting an eye.
— Clark Ogier, Senior Copywriter (formerly with Bug Bite Thing)
From making decisions to diving in and taking action, you can count on me to lead with confidence and deliver results!
“
Iris was an excellent writer and researcher. She was also extremely detail-oriented and always on deadline. We really loved having her on the team.
— Sugey Palomares Lam, M.A., Senior Social Media Editor at Parents
“
Iris was a fantastic member of our team, she worked on our social media campaigns and our annual conference, liaising with clients and ensuring all partnership requirements were filled.
— Sharon Hirschowitz, Global Head of Media & Communications at International Luxury Hotel Association
“
Iris is so incredibly creative, talented and knowledgeable. She really understands the ins and outs of Digital Marketing at a very well-rounded level. She provided me with lots of guidance and mentorship [and] helped a lot when it came to ideation and structure within my campaigns. Any company would be lucky to have Iris in their team!
— Fiorella Jones, Influencer & Creative Strategy Consultant
“
Iris is a creative, reliable and trustworthy employee. She blew me away with her abilities in communications for my yoga studio. She was given some direction and ran with it. I felt confident that Iris would always give me excellent results from any task I gave her. She was an integral part of my studio and I would do anything to have her back!
— Kristin Johnston, Owner of Bikram Yoga Halifax